..When my feet touch the pathway/ entrance foyer and see the lovely landscaping my desire to buy is enhanced.So if marketing starts with the land selection, it logically then goes on to the design stage. OK?I have always DEVELOPED and MARKETED on the basis of appealing to the human senses of See - Feel - Touch - Smell & Sound.When I smell all the new house smells, it translates into ’fresh’ ’clean’ ’new’ and who doesn’t want to buy fresh new things.One kind of marketing style that is a failure as far as I am concerned is the one that is based on the "Numbers Comparison.Understand this: People SELL for Money ..Author of? "Residential Development?Made Easy" Hello Colm Dillon here ...You need maket knowledge of the exact standard of product you are competing against in the market now. Do you see, it does not matter how many ’bibs & bobs’ the place has . People BUY with Emotion.. An ’Edge..When I close the door of the house I enjoy hearing the sound of silence, which is conducive to rest and recuperation after a hard days work. People think Development Marketing is all about putting an advert in the paper, designing a brochure and following up the agents .

A Specialist Article For Those Interested In Real Estate DevelopmentFrom the desk of Colm Dillon ."Anyone can spend money.So as a buyer, if a house looks good when I drive up to inspect it, I am favouable disposed to buy before I open the garden?gate. It takes a good manager?to spend it at a predetermined rate in line with a planned ’cash flow.?The potential buyer will eventually want to know these things, but "Right Now" they want to know "How They Feel" about living in the place, on your Road, in this neighborhood. The location of the land impacts on marketing.Think about how you respond to each house you inspect as you go about gaining market knowledge..’Marketing is no more than the presentation of your finished product to the buying public in the most favourable light, highlighting all the benefitsyour home has over the competition..2 Billion worth of real estate - read more on his web site: . and if I do my work well, I’ll make a profit.. "Marketing Is What Gets It Back + A Bit More For Profit. I don’t think so folks!!Marketing starts before you buy the land. when that guy’s house only has 4 of these and 3 of those.If they don’t feel good in your place, it does not matter if you give then 12 of these and 20 of those ...’So this topic Container School is very important..’ And if you do it very well,it happens to be ’Lots of Money.

Is it a desirable address? Is it in a prestigue location? What market sector of the buying public are you aiming for? Does the site have local prominence? Does the land have quality houses around it?All of these questions impact on your marketing plan, the home designs you select, the costings and untimate sales prices. if they don’t feel emotionally comfortable in the place, they won’t BUY!Can you see why this is my number one topic? So naturally I write about it a great deal in Residential Developmemnt Made Easy.Our house has 5 of these, and 6 of those .As I enter the house and feel the ambience of the house envelop me Irespond in a positive way to buy, if I feel emotionally comfortable in the space.. Assuming you don’t want to just copy something you’ve seen another developer?has done, you need market knowledge..So now you have some idea why marketing starts as soon as you open your ’baby blue eyes’ every morning .

Remember you won’t be producing yours for another 12 months or so and you’ll want to improve on what is being produced today, so you have a market difference. I transfer all those into my designs, because I am designing and building for’Humans Beings’ and human beings buy with emotions .Colm Dillon author of "Residential Development Made Easy" the only ’How To’ Become a Developer eBook, selling in 38 Countries, has developed $1....The ’by-product’ happens to be ’money. marketing is a direct reflection of who you are and how you expresss yourself in creating beautiful livable space FOR HUMAN BEINGS.Real Estate Development Marketing!When do you start?As soon as you open your ’baby blue eyes’ every morning!"The Easy Part of Property Development is Spending Money" ." I am sure you’ve seen the on site project boards..

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